My Work
My work sits at the intersection of strategy, psychology, storytelling and beauty.
I help founders turn ideas into clarity, clarity into strategy, and strategy into a brand that people genuinely feel connected to.
Because in beauty, you’re not just selling a product.
You’re selling identity. Belonging. Emotion. Ritual. A feeling.
Most founders know what they want to create — they just need the language, structure, and direction to bring it all together in a way that feels intentional, aligned and true to what they’re building.
online courses for beauty founders
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Browse PAST WORK
LIKE WHAT YOU SEE?
If you see something you like, reach out and let’s chat. I would love to create brand magic with you.