My Work

My work sits at the intersection of strategy, psychology, storytelling and beauty.
I help founders turn ideas into clarity, clarity into strategy, and strategy into a brand that people genuinely feel connected to.

Because in beauty, you’re not just selling a product.
You’re selling identity. Belonging. Emotion. Ritual. A feeling.

Most founders know what they want to create — they just need the language, structure, and direction to bring it all together in a way that feels intentional, aligned and true to what they’re building.

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online courses for beauty founders

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  • We loved working with Elixir Brands and Mel! As relatively new beauty brand owners we relied on her expertise and knowledge of brand and marketing strategy. Her taste and attention to detail was impeccable, as well as her knack for helping us nail down our brand voice. She was a pleasure to work with.

    Amy Komorowski - Founder of CIRCA 1970

  • Mel as been such a pleasure to work with, she took time to understand our brand messaging and strategy and tone of voice and added her valuable input. Mel is knowledgable in her field and really does go the extra mile to ensure our USP and brand story is represented authentically

    Nav Kaur - Founder of Tamaar Skincare

  • In a few months, Mel has transformed our digital marketing and content strategy to one that is more aligned with our brand style, voice and customer demographic, resulting in high performing content that consistently drives traffic to our e-commerce site. The positive change has been so noticeable that a number of customers and partners have reached out with their compliments and to ask who we are working with. I highly recommend Mel for any marketing and creative strategies for your beauty business!

    Jené Roestorf - Founder of Luxe Botanics

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