The Beauty Brand Growth Blog

Whether you’re building your brand foundations, refining your marketing, preparing for a launch, or growing through the messy middle of business, these articles are here to support you every step of the way. This as your go-to resource for brand strategy, marketing, storytelling, mindset, and the realities of growing a beauty business.

Welcome to The Beauty Brand Growth Blog — your space to learn, grow, and build a beauty brand with intention.
Here you’ll find honest advice, strategic insights, and straightforward guidance designed specifically for indie beauty founders.

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Latest Articles

Charlotte Pringle Charlotte Pringle

How to Make Your Beauty Product Launch a SuccesS

Launching a new product for your beauty brand is an exciting milestone, but success takes more than simply listing the product online, posting a few updates on social media, and waiting for the sales to roll in.

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Charlotte Pringle Charlotte Pringle

Marketing to Gen Alpha: A Guide for Beauty Brands

Gen Alpha, born between 2010 and 2024, are the first generation to grow up entirely immersed in technology. As the children of Millennials and Gen Z, they are influenced by their parents' experiences while also forging their own unique paths.

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Charlotte Pringle Charlotte Pringle

How to Launch a Beauty Brand on a Budget

Dreaming of launching your own beauty brand but feeling overwhelmed by the costs? It's possible to launch a successful beauty brand on a budget. In this post, I'll share practical tips to help you get started, from building your community to nurturing your audience.

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