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A young woman with blonde hair, wearing a white sleeveless top and purple pants, sitting on a modern chair with a white furry cushion in a room with a brick wall, a white cabinet, and decorative circular wall art.

Hey,

I’m Mel Jenkinson

I’m a brand and marketing strategist and mentor for beauty and wellness founders who want to build bold, stand out brands.

Contact me

Turn your vision into reality

✹

Now Booking

✹

Turn your vision into reality ✹ Now Booking ✹

helping founders build bold brands

Too many brands in the beauty and wellness space look and sound the same. They’re chasing trends instead of leading them. They’ve got great products but no real story, no strategy, and no edge. And in a crowded market, that’s the fastest way to get lost in the noise.

Work with me
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My experience

With over 10 years experience in the beauty industry, I’ve been on multiple side of the industry, from makeup artist, to founder to strategist. I built, scaled, and sold my own multi–six-figure e-commerce beauty business, learning firsthand what works (and what really doesn’t). Since then, I’ve helped founders, from start-ups to established brands, cut through the noise, sharpen their strategy, and grow with confidence.

My Approach

  • A successful beauty brand isn’t built on a great product alone. It’s built on a clear concept that makes you stand out in a crowded market.

    I help you define what your brand really offers beyond product features — so your audience understands why they should choose you. That means digging into competitor analysis, target market research, and mapping out your mission, vision, and values. With this clarity, you can position your brand competitively and confidently.

    I draw on over 10 years in the beauty and wellness industry, plus a curiosity for the world and a fascination with human behaviour, to uncover the white space where your brand can stand out.

  • The most successful brands don’t just sell products, they create an emotional connection. When your audience feels something, they remember you, trust you, and choose you.

    I help founders humanise their brand by shaping the brand personality: voice, characteristics, and aspirations that make it relatable and unique. This is where your brand stops being just another option on the shelf and starts becoming something people genuinely connect with and love.

  • I help founders translate strategy into action, from marketing plans and content strategy to digital campaigns and customer experience. The goal isn’t vanity metrics or short-term wins. It’s building a brand that grows sustainably, creates loyal customers, and scales with confidence.

    From advisory sessions to fractional CMO support and mentoring, I guide founders through their next level of growth.

Book a call
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FIND ME HERE

INSTAGRAM - @elixir_brands

TIKTOK - @elixirbrands

LINKEDIN - meljenkinson

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Ready to BUILD AN unforgettably bold brand?

If you’re done blending in, it’s time to build a brand people remember. Let’s take your vision and turn it into a strategy that sets you apart and scales with confidence.

book a call