BRAND & MARKETING FOR BEAUTY & WELLNESS BRANDSBuild a brand as bold as your vision
Strategy, marketing, and support to turn your beauty or wellness brand vision into reality.
BRAND STRATEGY
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MARKETING STRATEGY
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FRACTIONAL CMO
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BRAND STRATEGY ✹ MARKETING STRATEGY ✹ FRACTIONAL CMO ✹
Transform visionary ideas into bold, distinctive brands
The beauty and wellness industry doesn’t need more of the same. To cut through, a brand must be bold, original, and unapologetically clear in its vision. I partner with beauty and wellness founders to transform their ideas into brands that stand apart and stand the test of time.
It starts with strategy
Every successful beauty or wellness brand is built on strategy. To cut through the noise, you need clarity, positioning, and a brand and marketing strategy that makes your brand impossible to ignore. My three-step framework turns bold ideas into bold brands, from concept to launch to scale.
SCALE WITH STRATEGY
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CUT THROUGH THE NOISE
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Launch Boldly
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SCALE WITH STRATEGY ✹ CUT THROUGH THE NOISE ✹ Launch Boldly ✹
MEET THE FOUNDER
Mel Jenkinson
I have spent the last decade in the beauty industry, starting as a makeup artist, to building my own ecommerce business and now as a strategist and mentor for beauty brand founders. I know how crowded and noisy this industry is, and I also know what it takes to stand out.
I work with beauty and wellness founders to turn bold ideas into brands with real impact. My focus is strategy first: positioning, marketing, and growth plans that make your brand impossible to ignore.
MY Services
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BRAND STRATEGY
The foundation of any brand, without one, brands get lost in the noise, becoming one of many. We start with brand strategy, to clarify your positioning, why you exist, what problem you solve and who you solve it for. A vital step in the brand-building process that cannot be overlooked.
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MARKETING STRATEGY
For brands that have their brand strategy nailed, and now need to reach their people, build a community and grow their audience of brand evangelists. Whether you are pre-launch or your marketing is in need of a re-think, I deliver cohesive marketing strategies that enable your brand to be seen by the right people, at the right time.
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MENTORING
A 6-month mentoring programme for start-up and early-stage beauty and wellness founders who want clarity, focus, and a plan. Get strategic guidance, accountability, and support to grow your brand with confidence.
for bold founders with big visions
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a self paced course
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for bold founders with big visions ↓ a self paced course ↓
THE BRAND STRATEGY BLUEPRINT COURSE
For beauty and wellness founders starting product based businesses who want to build a bold, unforgettable brand without a big budget, this self-paced video course gives you the strategy and tools to launch and grow with impact, at your own pace.
Does this feel familiar?
Your brand feels lost amongst competitors
You are posting on social media, you’ve got a pretty website, you’ve got a great product, but something isn’t connecting, your customers still aren’t buying.
You're wasting time and money on tactics with no strategy
You’ve spent money on ads, you’ve gifted products to influencers, you’re sending email campaigns, but still sales remain slow.
You have big ambitions for your brand, but no roadmap
You know where you want to get to in 5 years time, but you have no plan on how to get there. You are winging it and hoping for the best.
clients
I have had the pleasure of working with some incredible, inspiring, ambitious founders over the years. Here are some of the projects and long term strategic work I have worked on.
MY PROCESS
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We start with a conversation to understand your vision, challenges, and goals. This is a two-way conversation where we get to know each other to find out if we are the right fit for each other.
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Next, we get clear on what you actually need. Not every founder is at the same stage, some need brand foundations, others need growth tactics. Here’s where we map out the priorities and agree on the deliverables.
That might mean:
A full brand strategy (positioning, messaging, audience and competitor research)
A marketing strategy (channels, campaigns, content, customer journey)
Fractional CMO services
Mentoring and business coaching
This step is about clarity. You’ll know exactly what’s being delivered, why it matters, and how it connects to your bigger goals.
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My style of working is collaborative and hands-on. You’ll get regular check-ins, ensuring the direction we are heading in together is aligned with your goals. The result is a roadmap we have built together, one you feel confident in because it reflects your vision.
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A strategy is only as strong as its execution. This is where I step in as your fractional CMO, I provide leadership and oversight to ensure your brand and marketing strategy is carried out with precision and focus.
I direct the process, align your team or partners, and keep the strategy moving forward. My role is to make sure every action connects back to your brand vision and long-term goals, while tracking progress and refining as we go.
You get marketing leadership without the full-time hire, giving you clarity, accountability, and the confidence that your strategy is being implemented the right way.
JOIN ME ON SUBSTACK
A newsletter for brand founders in beauty, wellness, and beyond who want to break the mould, challenge the status quo, and build brands that can’t be ignored.
Are You Ready To BRING YOUR BOLD BRAND VISION TO LIFE?
I partner with founders who want to do more than launch a brand — they want to create something bold, unique, and unforgettable. If you are ready to bring your bold brand vision to life, book your discovery call.
On The Blog
Insights, strategies, and tools to help beauty and wellness brand founders build standout brands, grow their sales, and scale with confidence.
