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Beauty Brand Launch Consultancy

Turn your beauty or wellness idea into a clear, distinctive and launch-ready brand.

I help ambitious founders define their positioning, customer, brand story and launch direction, so they can make confident decisions before investing in product, packaging, creative or launch activity.

Services

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Turn your beauty or skincare idea into a clear, distinctive and launch-ready brand.

I help you TO:

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Clarify your BRAND positioning, messaging and next strategic priorities.

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Make more confident decisions before you invest in product, packaging, creative or launch activities.

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Services for beauty brand founders

  • Close-up of oil droplets in water, showing shades of purple, pink, and white with various sizes and shapes.

    0→1 Beauty Brand Launch

    For early-stage beauty founders and industry experts with a strong idea but no clear positioning, customer, brand story or launch direction.

    I turn vague concepts into distinct, commercially positioned brands—with a defined audience, strategic product direction, messaging foundations and a practical launch roadmap.

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  • Close-up of a hand making an OK gesture with fingers surrounded by pink soap bubbles.

    Fractional Brand Builder

    Strategic brand leadership for beauty and wellness brands that have launched but need clearer direction.

    I work alongside founders on an ongoing fractional basis to strengthen positioning, prioritise the opportunities that matter most and make more confident brand and launch decisions—without hiring a full-time brand lead.

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MEET THE FOUNDER

Mel Jenkinson

I’ve spent the last decade in the beauty industry — from working as a makeup artist, to building and exiting my own e‑commerce business, to supporting founders as a beauty brand strategist and mentor. I know how crowded and noisy this space is, and I know what it takes to launch something that genuinely stands out.

Now I help beauty and wellness founders turn early‑stage ideas into clear, launch‑ready brands, or give existing brands the strategic direction they need to evolve. My approach is strategy first: positioning, brand story, customer clarity and go‑to‑market plans that help brands stand out for the right reasons, from day one.

LEARN MORE

Clarify your beauty brand positioning in 30 minutes

Get the free Beauty Brand Positioning Mini Workbook to define your audience, find your gap in the market and write a clear positioning statement.

Download Workbook

Learn how to build a bold, unforgettable beauty brand

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a self paced course

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Learn how to build a bold, unforgettable beauty brand ↓ a self paced course ↓

Build a beauty brand that *actually* sells

Learn the exact brand strategy framework I used to build and sell my own beauty business.

For beauty and wellness founders starting product based businesses who want to build a bold, unforgettable brand without a big budget, this self-paced video course gives you the strategy and tools to launch and grow with impact, at your own pace.

Get Access

Frequently Asked Questions

  • A beauty brand launch consultant helps founders turn their ambitious, early-stage ideas into a clear, commercially positioned, launch-ready brand.

    At Elixir Brands, I help define your audience, positioning, brand story, messaging, product direction and go-to-market strategy - so you can make confident decisions when launching your brand, before heavily investing in design, packaging, stock and marketing.

  • The 0→1 Beauty Brand Launch service is for beauty, skincare and wellness founders who have an idea or early stage concept but no clear brand strategy or launch plan. It is designed for founders who want to build strong foundations for a successful launch.

  • The 0→1 Beauty Brand Launch focuses on the fundamental foundational work of building a brand. The scope is tailored to the needs of the business and the founder but typically focuses on customer clarity, market positioning, brand story, messaging and a practical launch roadmap.

  • 0→1 Beauty Brand Launch is for founders building a new brand from the ground up. Fractional Brand Builder is for founders who have launched and already have solid brand foundations, but need ongoing strategic direction, such as strengthening their positioning, communicating their unique differentiator to their audience and making better brand decisions as the brand evolves.

  • Yes, you do not need a brand name, have finalised your product offerings or have a finished visual identity to begin. The 0→1 process is designed to take brands from a seed of an idea, giving strategic direction, all the way through to a fully formed brand and launch plan.

  • Elixir Brands specialises in beauty, skincare and wellness brands as that is my area of expertise. I also work with salons and spas where the project involves building, clarifying or evolving a beauty or wellness brands. I often work with salon and spa owners looking to develop their own private label ranges.

Four pastel-colored round containers with sliding lids, labeled "pressed," arranged on a white surface.
Skincare products on display, including Elemental Herbology Detox Bath & Body Oil, Pause & Renew Serum, Cell Active Moisturiser, and a gel mask, arranged on a white surface with gray and green decor.
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clients

I have had the pleasure of working with some incredible, inspiring, ambitious founders over the years. Here are some of the projects and long term strategic work I have worked on.

PORTFOLIO

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  • In a few months, Mel has transformed our digital marketing and content strategy to one that is more aligned with our brand style, voice and customer demographic, resulting in high performing content that consistently drives traffic to our e-commerce site. The positive change has been so noticeable that a number of customers and partners have reached out with their compliments and to ask who we are working with. I highly recommend Mel for any marketing and creative strategies for your beauty business!

    Jené Roestorf - Founder of Luxe Botanics

  • We loved working with Elixir Brands and Mel! As relatively new beauty brand owners we relied on her expertise and knowledge of brand and marketing strategy. Her taste and attention to detail was impeccable, as well as her knack for helping us nail down our brand voice. She was a pleasure to work with.

    Amy Komorowski - Founder of CIRCA 1970

  • Mel as been such a pleasure to work with, she took time to understand our brand messaging and strategy and tone of voice and added her valuable input. Mel is knowledgable in her field and really does go the extra mile to ensure our USP and brand story is represented authentically

    Nav Kaur - Founder of Tamaar Skincare