A woman with long blond hair smiling while sitting in a modern woven chair indoors. She is wearing a white sleeveless top and light purple pants, with tattoos on her arms and jewelry. Behind her are decorative wall art and a window.

I help ambitious founders turn beauty and wellness ideas into commercially positioned, launch-ready brands.

Beauty Brand Launch Consultancy

Services

Feeling stuck on your beauty brand positioning? Book a 90-min clarity session

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BOOK HERE

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Feeling stuck on your beauty brand positioning? Book a 90-min clarity session ✹ BOOK HERE ✹

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Turn your beauty or skincare idea into a clear, distinctive and launch-ready brand.

I help you with:

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Clarify your positioning, messaging and direction after launch.

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Build your brand with strategic support, confidence and focus.

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Services for beauty brand founders

  • Close-up of oil droplets in water, showing shades of purple, pink, and white with various sizes and shapes.

    0→1 Beauty Brand Launch

    For early-stage founders and beauty experts with an idea but no clear brand, positioning, story or launch plan.

    I help take your idea from vague concept to a launch-ready beauty brand with defined positioning, product direction and a practical launch plan.

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    Fractional Brand Builder

    Strategic brand leadership for beauty brands that have launched but need clearer direction.

    I support founders on an ongoing fractional basis who need an experienced brand partner to strengthen positioning, prioritise opportunities and support launches without hiring a full-time brand lead.

    Learn More
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MEET THE FOUNDER

Mel Jenkinson

I’ve spent the last decade in the beauty industry — from working as a makeup artist, to building my own e‑commerce brand, to supporting founders as a beauty brand strategist and mentor. I know how crowded and noisy this space is, and I know what it takes to launch something that genuinely stands out.

Now I work with beauty and wellness founders, salons and spas to turn early‑stage ideas into clear, launch‑ready brands. My focus is strategy first: positioning, brand story and go‑to‑market plans that make your brand impossible to ignore from day one.

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Clarify your beauty brand positioning in 30 minutes

Get the free Beauty Brand Positioning Mini Workbook to define your audience, find your gap in the market and write a clear positioning statement.

Download Workbook

Learn how to build a bold, unforgettable beauty brand

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a self paced course

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Learn how to build a bold, unforgettable beauty brand ↓ a self paced course ↓

Build a beauty brand that *actually* sells

Learn the exact brand strategy framework I used to build and sell my own beauty business.

For beauty and wellness founders starting product based businesses who want to build a bold, unforgettable brand without a big budget, this self-paced video course gives you the strategy and tools to launch and grow with impact, at your own pace.

Get Access
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Skincare products on display, including Elemental Herbology Detox Bath & Body Oil, Pause & Renew Serum, Cell Active Moisturiser, and a gel mask, arranged on a white surface with gray and green decor.
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clients

I have had the pleasure of working with some incredible, inspiring, ambitious founders over the years. Here are some of the projects and long term strategic work I have worked on.

PORTFOLIO

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  • In a few months, Mel has transformed our digital marketing and content strategy to one that is more aligned with our brand style, voice and customer demographic, resulting in high performing content that consistently drives traffic to our e-commerce site. The positive change has been so noticeable that a number of customers and partners have reached out with their compliments and to ask who we are working with. I highly recommend Mel for any marketing and creative strategies for your beauty business!

    Jené Roestorf - Founder of Luxe Botanics

  • We loved working with Elixir Brands and Mel! As relatively new beauty brand owners we relied on her expertise and knowledge of brand and marketing strategy. Her taste and attention to detail was impeccable, as well as her knack for helping us nail down our brand voice. She was a pleasure to work with.

    Amy Komorowski - Founder of CIRCA 1970

  • Mel as been such a pleasure to work with, she took time to understand our brand messaging and strategy and tone of voice and added her valuable input. Mel is knowledgable in her field and really does go the extra mile to ensure our USP and brand story is represented authentically

    Nav Kaur - Founder of Tamaar Skincare