Pressed Makeup
Makeup Pressing Tool
Pressed Makeup is a smart, portable compact that re-presses broken powder makeup in seconds. Designed to be sleek, leak-proof, and mess-free, it lets beauty lovers rescue their favourites, reduce waste, and feel like beauty-hack geniuses while doing it.
Online courses for beauty brands
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The Project
Pressed Makeup approached me in their pre-launch phase. I rebuilt their website to boost search discoverability as they built the waitlist for their product launch. I also set up their full email marketing ecosystem — including automated flows to keep the audience engaged in the pre-launch phase. Alongside this, I developed a clear, strategic launch plan to position the brand effectively, build awareness, and maximise momentum from day one.
