Pressed Makeup
Makeup Pressing Tool
Pressed Makeup is a smart, portable compact that re-presses broken powder makeup — from bronzers to blushers — in seconds. Designed to be sleek, leak-proof, and mess-free, it lets beauty lovers rescue their favourites, reduce waste, and feel like beauty-hack geniuses while doing it.
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The Project
For Pressed Makeup, I rebuilt their website to improve conversion rate optimisation and boost search discoverability, creating a smoother and more intuitive customer journey. I also set up their full email marketing ecosystem — including automated flows, segmentation, and ongoing optimisation — to strengthen retention and drive repeat revenue. Alongside this, I developed a clear, strategic launch plan to position the brand effectively, build awareness, and maximise momentum from day one.
They needed:
A clear, high-converting website experience that communicated what the tool does instantly and removed any confusion for new customers.
Improved discoverability so beauty lovers searching for solutions to broken makeup could actually find the product.
A reliable email marketing setup to nurture new customers, boost retention, and educate people on how the product works.
A strategic launch plan to build momentum, generate excitement, and position Pressed as the go-to solution for rescuing broken powder makeup.
My role:
I rebuilt and optimised the Pressed website to improve CRO and ensure the value of the product was communicated in seconds. I set up their full email marketing ecosystem — including flows, segmentation, and automated education sequences — to drive engagement and repeat sales. I also developed a complete launch strategy to help Pressed enter the market with clarity and confidence, attract their ideal customers, and build early traction.
