beauty marketing strategy
For beauty founders who want marketing that actually works.
You already have a brand you believe in.
You already know your products change skin, confidence, routines, moods — everything.
The part that’s missing is a clear, personalised, strategic marketing system that feels doable, aligned, and designed for how your audience buys beauty.
This is strategic, sustainable growth Marketing that is tailored to your brand DNA and your customer’s emotional journey.
I help indie beauty and wellness founders build marketing strategies rooted in psychology, audience desire and their unique brand story with high-impact execution.
This isn’t marketing that depends on luck, viral videos, or burning yourself out. This is strategic marketing to drive sustainable growth for your brand.
Marketing for strategic, sustainable growth
✹
Book a call
✹
Marketing for strategic, sustainable growth ✹ Book a call ✹
THE DETAILS
THE PROCESS
A full, end-to-end marketing strategy that includes:
-
The step-by-step path your customer takes from first discovery → purchase → loyalty — powered by real emotional drivers.
-
Making sure your marketing matches your unique positioning, differentiator, and brand message (so every piece of content reinforces what you want to be known for).
-
Social, email, GEO, SEO, community building, you’ll learn exactly how to show up, where, and why.
-
Messaging and content categories built from your audience persona, brand story and core message — so everything you post feels intentional and resonates with your audience’s deepest desires.
-
Clear themes aligned with your brand message, launches, seasonal demand, and audience psychology.
-
The emotional and practical messages that sell your product — structured around desires, fears, objections, and the before → after transformation your product delivers.
-
Flows, content themes, storytelling structure, retention and acquisition plan to gain, retain and drive sales through email subscribers.
-
Exactly what to do each week and month for sustainable momentum.
who is this for?
This service is perfect for you if…
You feel overwhelmed by marketing and want clarity
You’re tired of posting without seeing results
You want a strategy that’s aligned with your brand, not generic advice
You want marketing that fits with your brand personality
You want deeper connection, stronger storytelling, and consistent growth
You want to stop guessing — and start executing with confidence
Let’S GROW YOUR BRAND
01SCHEDULE A FREE CALL
You share your brand foundations, customer insights, current challenges, and big goals. We find the gaps and opportunities.
02FULL STRATEGY BUILD
I design your full marketing ecosystem — across content, channels, messaging, storytelling, customer journey and launch strategy.
03DELIVERY & WALKTHROUGH
I present your full marketing strategy and walk you through how to use it confidently without feeling overwhelmed.
