CIRCA 1970
Luxury Facial Oil
Founded by celebrity makeup artists Barbara Guillaume and Amy Komorowski, CIRCA 1970 Face Oil is a multi-tasking formula designed to hydrate, smooth, and revive the skin—all in a single step. The highly sensorial scent calms the mind and relieves stress helping to provide a moment of grounding to elevate your mood, everyday.
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The Project
For CIRCA 1970, I developed a full brand and marketing strategy covering brand purpose, vision, mission, and values; a detailed audience persona; competitor and market analysis; a clear positioning and USP; a defined brand persona and tone of voice; a core messaging framework; and a compelling brand story. This end-to-end strategy established CIRCA 1970’s unique space in the market and created a cohesive foundation for all future creative, marketing, and brand expression.
They needed:
A clear brand foundation to define who they are, what they stand for, and where they’re going.
A deeper understanding of their ideal customer to guide product, messaging, and marketing decisions.
A distinct market position and USP to separate them from competitors in a crowded category.
A cohesive brand story, persona, and messaging framework to create consistent, memorable communication across all touchpoints.
My role:
I led the full strategic development for CIRCA 1970 — defining their brand foundation, shaping their customer understanding, and uncovering market opportunities. I built a clear positioning and USP, crafted their brand persona and tone of voice, and developed a cohesive messaging framework and story. My role was to transform scattered ideas into a structured, compelling brand strategy that guides every creative and marketing action moving forward.
