Your brand substance includes the reason you exist beyond making money, what you stand for, what you hope to achieve for your brand and how you are going to achieve it. This is your brand's purpose, values, vision and mission. These are the foundational blocks every brand needs in order to show up authentically and consistently for your audience.

When a brand has a thorough understanding of who their customer is, even down to the smallest detail like how they like to have their coffee in the mornings, a brand will stand a much better chance of being able to resonate with that audience.

Understanding your audience is more than just demographics. You need to know what their deepest desires are, what scares them and what is actually driving their purchasing decisions.

By conducting a thorough competitor analysis, we can understand who we are up against, how these brands are showing up, what they are trying to communicate and if their brand message is clear and concise. This research and analysis gives us a much better insight into how we can position your brand differently.

Successful brands don't copy what others are doing. They craft their own unique position within the market, or they do something better than other brands that are currently available. Your brand position is how your customers perceive your brand within their minds. Your positioning strategy is the unique value that your brand brings, that would make your customers want to come to you over another brand.

Humanising your brand creates a deeper connection with your audience. The most successful brands are the ones with a strong personality, as your audience can connect in the same way as if it were a living, breathing, talking human.

By developing a brand persona, we work on defining the characteristics of your brand, the personality, how it would look and sound if it were human. This is important work when it comes to delivering your message externally to your audience through your marketing as it goes in depth into the tone of voice and language your brand will use.

Your core message is what you want your audience to understand about your brand. This message is delivered through your social posts, content, emails, packaging, website etc.. any outward facing marketing that your audience will see. Your message needs to be engaging and memorable, so we will work together to develop a primary and secondary core message that will weave itself through ALL of your marketing.

Using my story framing technique, we will craft a brand story that resonates with your customer. This technique provides story blocks that outline how the customer will go from their current everyday life, the struggles they face and how our brand becomes the solution that is going to solve all their problems.