Beauty brand consultancy services
I support beauty founders, salons and spas from first idea to launch‑ready brand. Through strategy, positioning and early‑stage brand support, shaping clear concepts, compelling stories and practical launch plans so your beauty brand is ready to grow with confidence.
0→1 Beauty Brand Launch
For beauty founders and experts who have an idea for a brand but need help turning it into a clear, launch‑ready brand. We take you from “I know what I want this to feel like” to a defined concept, positioning and practical launch plan.
What’s included:
Brand foundations – values, vision, audience and market positioning so you know exactly where your brand sits and why it’s different.
Brand story and messaging – core narrative, key messages and tone of voice to guide your website, socials and pitch.
Name and visual direction support – support with naming, plus moodboards and creative direction to brief a designer confidently.
Hero product and offer definition – clarity on your first hero product or offer, plus a simple product roadmap.
Launch plan and priorities – a practical 60–90 day launch plan covering channels, content themes and focus areas so you know what to do first.
Private Label Brand Development
For salons, spas and clinics who want their own branded products instead of only selling other people’s lines. We help you design a private‑label brand and product line that feels like a natural extension of your treatments and clients.
What’s included
Concept and range planning – we review your services and clients, then define the right product categories, hero SKUs and range size.
Brand positioning for your line – how your products fit with your existing brands, and what makes them different from what’s already on your shelves.
Naming and messaging direction – ideas and direction for product and line naming, plus key phrases you can use across packaging and marketing.
Supplier and white‑label support – guidance on the types of manufacturers/white‑label partners to look for and what to ask them, so you can choose with confidence.
In‑clinic launch plan – pricing guidance, display and merchandising ideas, and simple scripts/prompts to help your team talk about and sell the products.
Fractional Brand Builder
For early‑stage beauty brands that have launched but still finding their feet. As your fractional brand partner, I support you with ongoing strategy and decision‑making so your brand stays clear and consistent while you focus on operations and sales.
What’s included
Monthly strategy sessions – a focused call each month to review what’s working, what’s not and where to focus next.
Brand and marketing reviews – feedback and direction on campaigns, launches, content and creative so everything stays on‑brand and aligned to your positioning.
Launch planning support – help planning upcoming launches, offers or campaigns, with clear priorities and timelines.
On‑call guidance – light, agreed‑hours support between calls (e.g. email/Slack) for quick questions and sense‑checks.
Quarterly roadmap check‑ins – every few months we zoom out to refine your brand priorities and adjust your plan based on what you’ve learned.
Which service is right for you?
Each service is designed for a different stage and type of beauty business — explore the options to see which one fits you best.
-
You have an idea for a brand but need help shaping the brand and preparing for launch.
-
You run a salon, spa or clinic and want your own product line.
-
Your brand has already launched and you need strategic support without hiring in-house.
NOT READY FOR 1-1 SUPPORT?
Start with my self-paced online BRAND STRATEGY BLUEPRINT course.
If you’re at the early stages of your journey or not ready to invest in 1-1 services, my course is designed to give you the tools, frameworks, and guidance to start building your brand with confidence. It’s a self-paced way to learn the foundations of brand strategy, straight from someone who’s been there, built it, and scaled it.