grounded in strategy. elevated by creativity.

Turn your brand vision into reality.

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for brands ready to make bold moves

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Now Booking

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for brands ready to make bold moves ✹ Now Booking ✹ 

PACKAGE 01

brand strategy

Think your product alone is enough to set you apart? Think again. The beauty and wellness industry is competitive, you need a strong strategy to define your positioning to stand out in a crowded market. I’ll help you uncover the white space your brand can own, define what makes you different, and build a roadmap that turns your vision into growth.

  • You’re a beauty or wellness founder with big ambitions — you don’t just want to sell products, you want to build a brand that lasts.

    Maybe you’ve already launched, but things aren’t clicking. Your message isn’t cutting through, your audience isn’t connecting, and sales aren’t where they should be. You know your product is good — but good products alone don’t build legacy brands.

    Or maybe you’re still at the idea stage. You know what you want to create, but you need a strategic partner with industry know-how to carve out a unique position and make sure you launch with impact.

    Either way, what you need is clarity: a deeper understanding of your customers, sharper messaging, and a story that makes people want to buy into your brand — not just your products.

    If you’re ambitious, driven, and ready to build something unforgettable, this is where we start.

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PACKAGE 02

MARKETING STRATEGY

Once your brand strategy is in place, the next step is bringing it to life so you can connect to your customer. A marketing strategy gives you the plan to reach your audience, share your story, and drive growth with focus and consistency. No more guessing — just clear direction that turns brand foundations into results.

  • You have a solid brand strategy in place, but no clear plan for how to market your brand.

    You’re posting content, running ads, sending emails, but it’s not bringing you the results you need.

    You’re struggling to connect with your audience and keep loyal customers.

    You’re ready to scale but aren’t clear on which channels, campaigns and tactics to focus on.

    You need clarity on what drives growth, so you aren’t wasting time and money on strategies that won’t work for your brand.

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PACKAGE 03

FRACTIONAL CMO

Sometimes what founders need most isn’t another set of hands, but a trusted partner who can bring perspective, direction, and accountability. My fractional CMO support gives you that — strategic guidance, a sounding board, and a roadmap for growth, tailored to your brand’s journey.

  • You’re a founder who’s outgrown DIY marketing and need expert guidance.

    You want the expertise of a CMO without the full-time hire.

    You want high-level strategic support while still leading your brand day to day.

    You know your vision is big — and you need someone who can help you get there.

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PACKAGE 04

Mentorship

This is for the aspiring, early-stage, or pre-launch founders with little to no previous business experience, who are building a brand and feeling stuck and lacking direction. My 6-month mentoring programme gives you structure, clarity, and a plan you can actually follow. You get honest guidance, strategic direction, and someone who understands the beauty and wellness space inside out.

  • You are an aspiring or early stage beauty/wellness founder and feel unsure on what to focus on next.

    You need a clear plan and structure that will help move your brand forwards.

    You want support from someone who has been in your position before and knows the beauty industry.

    You want accountability and have big ambitions!

    You’re ready to grow but needs guidance to do this in a focused and sustainable way.

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READY TO TAKE ACTION?

✹

Now Booking

✹

READY TO TAKE ACTION? ✹ Now Booking ✹

NOT READY FOR 1-1 SUPPORT?

Start with my self-paced online BRAND STRATEGY course.

If you’re at the early stages of your journey or not ready to invest in 1-1 services, my course is designed to give you the tools, frameworks, and guidance to start building your brand with confidence. It’s a self-paced way to learn the foundations of brand strategy — straight from someone who’s been there, built it, and scaled it.

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  • We loved working with Elixir Brands and Mel! As relatively new beauty brand owners we relied on her expertise and knowledge of brand and marketing strategy. Her taste and attention to detail was impeccable, as well as her knack for helping us nail down our brand voice. She was a pleasure to work with.

    Amy Komorowski - Founder of CIRCA 1970

  • Mel as been such a pleasure to work with, she took time to understand our brand messaging and strategy and tone of voice and added her valuable input. Mel is knowledgable in her field and really does go the extra mile to ensure our USP and brand story is represented authentically

    Nav Kaur - Founder of Tamaar Skincare

  • In a few months, Mel has transformed our digital marketing and content strategy to one that is more aligned with our brand style, voice and customer demographic, resulting in high performing content that consistently drives traffic to our e-commerce site. The positive change has been so noticeable that a number of customers and partners have reached out with their compliments and to ask who we are working with. I highly recommend Mel for any marketing and creative strategies for your beauty business!

    Jené Roestorf - Founder of Luxe Botanics