Elsewhere’s founder, Lynsey, approached me to clarify the brand’s positioning and bring its formulation expertise, environmental principles and independent point of view into a cohesive story.

Through a Brand Clarity Sprint, I reviewed the website, customer touchpoints and competitive context, then led a workshop to explore the customer’s needs, aspirations and relationship with changing skin. Together, we shaped a distinctive direction: intelligent skincare for skin and life in motion—connecting the ambition for visible skin vitality with a deeper sense of individuality, renewal and possibility.

I developed the positioning, brand values, story, voice and messaging framework, alongside strategic recommendations for the homepage, collection and product pages. The final strategy also included email marketing, SEO, visibility and conversion priorities, brought together in a practical 90-day action plan.