Brand Development
for Beauty Brands
If you are a beauty brand founder looking for new ways to grow and scale your business, or a new brand looking to launch with a solid strategy behind you, then my framework for beauty brand success could see you reaching revenue goals you never thought possible.
Brand Personality.
Building a brand that connects with your audience on an emotional level that makes them buy, is where brands find real, sustainable growth for their business. This is so often overlooked, but is imperative for creating a brand that is remembered and stands out. I will help you develop your brand personality, so you can speak to your target audience in a way that feels familiar to them and draws them in to becoming loyal, dedicated fans of your brand. This process includes developing your brand personality, tone of voice, archetype, and the role you ultimately want your brand to play in your customers world.
Brand Foundations.
A successful brand is one that has the solid foundations of a brand strategy behind them. These are the guiding principles of their brand and how they can stand out amongst a highly competitive market. I will take you through my framework for crafting out a unique position for your brand, defining your WHY, understanding the emotional drivers of your customers that will make them buy, undertaking competitive analysis so you know who you are up against and positioning your brand strategically within the market.
Brand Storytelling.
A brand narrative, or brand story is a hugely effective tool for capturing your audience’s attention and connecting with them on a deeper level. An effective brand story is what will make your target customer stop scrolling and pay attention to what you have to say. It will also ramp up your marketing campaigns and build emotional value for your audience. I will develop a brand story for your brand, framing your brand as the solution to your customer’s problems, and positioning your brand as the hero in the story.